Research & an Open Mind is of Utmost Importance

Here are very realistic encounters by Tim M. again.

" The pitfalls of not enough research

I think that research is so important in any business!

One of the issues that I deal with everyday as it relates to MLM is that people don't do their due diligence. Here are a few examples from my experiences.

1. They don't even bother to evaluate.

This is fine.... it's their right... and I respect that. For me, I'm an open minded person and if someone wants to show me something I've never seen before, then I'm willing to look... but some people are just not interested... Works for me... it means that we don't waste each other's time.

2. They ask the wrong people.

These are the people that look at only one side. They surf the internet and bring up every negative article they can find and ignore the positive ones.... Or they go talk to their friends and family who have already tried it and quit... or even worse... that "heard" that it doesn't work.

When you are researching ANY business... you don't focus on what people do to fail! You focus on what you need to do to succeed. Sure you want to be careful of the pitfalls, but just because you know people who are failing, that doesn't mean that you will too. Learn from their mistakes and use that information to succeed.

3. They don't ask any questions and just jump on board.

These people pose arguably the worst problem for this profession. Someone approaches them with a business, and many times because of the small initial investment and huge potential return, they jump on board and don't ask any questions. This means that they are ill-prepared. There's a good chance that this person will quit as soon as they hit their first roadblock. Then they'll become one of the statistics and one of the people that tell everyone it doesn't work.

4. They believe everything their sponsor says and don't check on the facts.

I spoke to a lady not to long ago that was looking for a home business... She said that she tried MLM a couple times before and failed. I asked more questions... she started to tell me about one of the companies... she mentioned that they required a huge $5K investment, and she ended up getting nothing for the money... there was supposed to be a product, but it never showed up. I spoke with her for a while and I assured her that our company was legal and legitimate. I mentioned that we are publicly traded and there's nothing to worry about. She responded by saying that the other company was publicly traded too.... now this got me interested.... I said "great... what's the stock ticker?" She didn't know... I said "well, then what's the name of the company?".. I looked for any information I could find but found nothing... I couldn't even find it in MLM listings.. I asked her when she last saw the stock report... She responded that she never even looked. I was shocked... but unfortunately, not surprised. They told her they were publicly traded, but this woman didn't even bother to check... It's sooooo easy to check a stock ticker...

In marketing, everyone knows that bad news travels much faster than good news.... According to a report I read recently for every good experience a person has they will tell 2 people... for every bad experience a person has they'll tell 10 people. No wonder MLM has such a bad rap. We've been around for over 60 years and it's a purely word-of-mouth business. No wonder people are so negative. "

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