Freelife unnecessarily employing sensationalism

It appears that FreeLife, supposedly a reputable network marketing company, is over-hyping its product even at the corporate level -- deliberately toying around with the impression given by Time Magazine's famous phrase "XXXXX of the year", and going to the extent of unnecessarily adding in words like "Number 1".

In Time Magazine's article "A Taste of the Future", July 16th 2006, the goji berry was simply mentioned as a feature of New York City's 52nd Summer Fancy Food Show -- talking about foods that one might see retailing during the year.
As shown below, the Time article merely said "...this year's breakout was..." without any celebratory fanfare as they would state for, e.g., Time Photo of the Year.

It is just normal text in a small box!

" When 2,200 food purveyors gathered at the 52nd Summer Fancy Food Show in New York City last week, the 160,000 food products on offer ranged from the ridiculous... to the sublime... Here's a peek at what could be showing up on your grocery shelves.

SUPERFRUITS
In the produce world, some fruits have better health credentials than others. So-called superfruits flavored everything from pomegranate-blueberry lemonade to açaí energy bars. This year's breakout was the Himalayan goji berry, said to be a source of energy and longevity. The berry made several appearances, most successfully in Himalania's trail mixes and snacks. "

!?!?!
"Time Magazine" ... "Number 1" ... that's some big ego talk! The product is great. Great. So, ride on the good human testimonials, but cut out the unjustified hype!
Freelife is conveniently leaving out the last sentence (shown above) in all their marketing -- which actually talks about a different brand of Goji products. LOL.

FreeLife even took it "one notch up" on their website:
"Last July, the Los Angeles Times wrote a tremendous article on the goji berry. This July, TIME magazine, the world's largest news magazine with over 28 million monthly readers, has just named the Himalayan Goji Berry as the breakout superfruit of the year! Referring to the Himalayan goji berry as a source of energy and longevity, the July 24 article was focused on those superfruits that have better health credentials than others. And the Himalayan goji berry was the Number 1 breakout of the year!

As we have said from day 1, Himalayan Goji Juice will become a billion-dollar brand and the most successful functional beverage of its kind because it has great history, great science, gives more great results, and tastes great. No other product in the marketplace can make that claim and now no other product in the world can state that TIME magazine called their unique ingredient the BREAKOUT SUPERFRUIT OF THE YEAR!"

Being mentioned in Time is great! But why hype it up unless the intention is to...

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updated link (January 27th 2007): FreeLife Corporate using the Time article again
" 7. The media attention that FreeLife, Himalayan Goji Juice, and the goji berry have received over the past year has been incredible. This year, TIME magazine called the Himalayan Goji Berry the "Super Fruit of the Year" "

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Do WITHOUT the juice/vitamin/cosmetic/household "stuff".
Find a niche & the market will come to you!

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